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By Lesa Ukman
It was my honor to introduce festival producers and event promoters to George Wein, the father of festivals and of entertainment sponsorship. Whether you know George or don’t, I think you will enjoy reading about him as it is a history of the birth of the modern events industry and sponsorship.
Read moreBy Lesa Ukman
There’s been a zeitgeist shift within our culture. From Milton Friedman’s shareholder capitalism—the goal of a business is to maximize profits for stockholders as a reward for investing in the company—to stakeholder capitalism, which accounts for the needs of the larger ecosystem in which businesses operate.
Read moreBy Lesa Ukman
Relationships between businesses and nonprofits, sports organizations and local communities, entertainers and charitable foundations, are increasingly understood to be a strategic asset.
By Lesa Ukman
Two of the biggest trends impacting business today are social media and social responsibility or what we at Lesa Ukman Partnerships call social opportunity. They are often treated separately but they are in fact inextricably linked.
By Lesa Ukman
Sports is not just a game. It is big business. On the backbone of sports, Red Bull built not just a brand but an entirely new category, energy drinks.
It is at the center of globalization.
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